Senior Director – Category Marketing

Think about a brand that is soon becoming synonymous with ecommerce in India, dizzying growth rates & an opportunity to change the way people in India buy. A workplace that is known to be fast paced, fun & on the leading edge of innovation; A team that is world-class. This is an extremely critical role, one which will help the organization conceptualize, plan and execute on a Marketing strategy to grow and sustain a large number of categories.
The Sr. Director – Category Marketing would be a critical member of our team and would together help build a best place to work.

Basic Responsibilities

• Define and own the customer acquisition and category creation roadmap for all the large and strategic categories.
• Deliverables include category-wise traffic, conversions, revenue and customer base (new and repeat).



The Person would be responsible for:

• For co-developing category strategy documents for the chosen categories and make timely interventions to keep the category in line with the identified vision.
• For driving the customer acquisition strategy for all the large and strategic categories.
• Enable Consideration to Purchase through deeper understanding of the key levers to trial and then programme managing the process to incorporate the learning into action plans for marketing and other functions.
• For working closely with Category, Customer Platform and Brand and Performance marketing teams to identify these levers and execute on them.
• Owning all category specific marketing activities.
• Driving category-marketing programs as per agreed calendar & resources.

Experience 10 – 12yrs